Azka Khan began as a simple and intimate fashion venture, catering to the needs of close friends and family. A partnership with Sakina and Sufiya, two talented widows from Kasur, Pakistan, initiated a pivotal shift in Azka's perspective, emphasising the need to highlight South Asian brilliance. What started as a trusted solution for tailoring emergencies within her circle has blossomed into an enterprise that now spans more than 25 cities across three continents.